Sources
Every figure on this site comes from published research. Here is each one, what the report actually found, and a link to the original so you can check it yourself.
The problem
- 80%
of software features are rarely or never used.
Pendo analyzed feature usage across 615 software subscriptions and found that roughly 80% of features in the average product are rarely or never used, while just 12% of features drive most daily usage.
Pendo, 2019 Feature Adoption Report - 53%
of SaaS licenses sit unused or underutilized.
Zylo, which tracks billions of dollars in SaaS spend, found companies actively use under half the licenses they pay for, leaving about 53% unused or underutilized.
Zylo, 2024 SaaS Management Index - 10+
overlapping apps the average company runs for the same job, from project management to team chat.
The same Zylo index found the average company runs around 11 project management tools and 10 team collaboration apps, paying many times over for overlapping capabilities.
Zylo, 2024 SaaS Management Index - 9%
of the workweek is lost to app-switching, about 1,200 toggles a day.
Researchers tracked 137 people across three Fortune 500 companies and found they toggled between apps about 1,200 times a day, losing close to four hours a week, around 9% of their time, just reorienting.
Harvard Business Review, 2022
Why now
- 58%
of small businesses now use generative AI, up from 40% a year earlier.
The U.S. Chamber of Commerce 4th annual Empowering Small Business report found 58% of small businesses now use generative AI, up from 40% the prior year and more than double the 2023 rate.
U.S. Chamber of Commerce, 2025 - 43%
of AI-using small businesses report higher revenue, versus just 2% who report a decline.
Intuit QuickBooks, with economists at the University of Chicago, surveyed more than 34,000 business owners and found 43% of AI-using small and midsize businesses saw revenue rise, against just 2% who saw it fall.
QuickBooks, 2026 AI Impact Report